The professional's guide to writing WOW web content, undeletable email, and virtual conversation.

Readers are shown how the constraints and opportunities of net delivery, graphical interfaces, and screen display must shape the way they write content. Unique approach to presenting this material. Examples will be provided for four potential audiences: people who are reading to learn; to navigate or take action; to buy or sell; or to be entertained. Gives specific guidelines, before-and-after examples, case studies, and personal advice from two experienced web writers.