e-Business 2.0: Roadmap for Success, 2e
0201721651
Looking for a way to effectively introduce e-business to your students? As students learn the strategies of business operations, it's ever more important that they learn how to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint.
This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.
Author:
R Kalakota, M Robinson
Discount :
30.0%
Price(each):
$61.57 (RRP $87.95)
Prices include
GST (
10.0%)
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